Gumtree Cookie Policy

What are cookies and how are they used?

A cookie is a small amount of data that is sent to your device’s web browser by a website and is stored on your *device's hard drive. Cookies may allow a website to “remember” your actions or preferences over a period of time, or they may contain data related to the function or delivery of the website. Each website can send its own cookies to your web browser. Your browser will have the option to prevent websites using cookies (your browser's help screen will tell you how to do this), but please note that this may reduce the functionality of our website and other websites.

Gumtree.ie (the website) uses cookies to keep our platform working as you expect it to, to analyse traffic, to prevent non-genuine users and/or malicious software from engaging in abusive activities on our platform, to enable performance and product improvements, to tailor your experience through personalised content and advertising, and to offer features for social media.

*PCs, tablets, mobile phones and any other internet accessible hardware.

 

Types of Cookies:

First-Party Cookies

First-party cookies are directly stored by the website (or domain) you visit. These cookies allow website owners to collect analytics data, remember language settings, and perform other useful functions that provide a good user experience.

Third-Party Cookies

Third-party cookies are created by domains that are not the website (or domain) that you are visiting, hence the name third-party. They are typically used for cross-site tracking, retargeting and personalised advertising.

 

Cookie Categories:

Strictly Necessary Cookies

These cookies are essential in order to enable you to navigate the website and use its features, such as accessing secure areas of the platform. Without these cookies, services you have asked for, like shopping baskets or checkout features, cannot be provided. 

To prevent non-genuine users and/or malicious software from engaging in abusive activities on our platform, reCAPTCHA and the cookies it requires to function are classified as strictly necessary to ensure the overall safety of our marketplace. 

For the privacy of our users, we only use Google Analytics to process obscured and/or non-personally identifiable data to track and understand aggregated usage metrics on our platform, such as number of visitors and unique visits. With these privacy safeguards, Google Analytics and the cookies it requires to function are classified as strictly necessary.

Analytics Cookies

These cookies collect information about how visitors use our website, for instance; which pages users visit most often, which links they click on, if they get error messages from certain pages. etc. 

These cookies do not collect information that can personally identify a user. Any information these cookies collect is aggregated and therefore anonymous. Their sole purpose is to help improve website functions.

Functional Cookies

These cookies allow us to remember some of the choices you make and provide an enhanced, more personalised experience (e.g. remembering your user name and password for login, your search view preferences between sessions etc). 

These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. 

They may also be used to provide services you have asked for such as watching a video or posting a comment. The information these cookies collect may be anonymised and cannot track your browsing activity on other websites.

Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests as you browse the internet. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaign. 

They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers. 

Quite often marketing or advertising cookies will be linked to site functionality provided by the other organisation.

 

Please see here for an extensive list of Ad technology providers.

 

You can find more information about the cookies we use and the vendors we work with in the table below:

 

Vendor Cookie Type Category Purpose
gumtree gumtreeCC First Party Strictly Necessary Gumtree Cookie Consent - to store cookie preferences
gumtree PHPSESSID First Party Strictly Necessary This cookie has the form of a randomly-generated alphanumeric string which is used to maintain a user session to keep the session alive between page requests.
gumtree client_utc_time First Party Strictly Necessary time zone of user
gumtree cookies_policy First Party Strictly Necessary Cookie Consent - to store cookie preferences
gumtree grid_mode First Party Strictly Necessary preferred layout of search results
gumtree language_detected First Party Strictly Necessary stores preferred language
gumtree favourites First Party Strictly Necessary Stores favourites
gumtree reportBrokenListings First Party Strictly Necessary Used in reporting broken listings
gumtree mf_geo_location First Party Strictly Necessary Used to store preferred search location
gumtree cat_box_expander First Party Strictly Necessary Stores if the category box is expanded
CloudFlare cf_use_ob Third Party Strictly Necessary This cookie is set by CloudFlare, a company that provides internet security services. It is used to apply security settings to protect users.
CloudFlare cf_ob_info Third Party Strictly Necessary This cookie is set by CloudFlare, a company that provides internet security services. It is used to apply security settings to protect users.
CloudFlare __cf_bm Third Party Strictly Necessary This cookie is set by CloudFlare, a company that provides internet security services. It is used to apply security settings to protect users.
CloudFlare __cfduid Third Party Strictly Necessary This cookie is set by CloudFlare, a company that provides internet security services. It is used to apply security settings to protect users.
Doubleclick IDE Third Party Advertising Used for serving targeted advertisements that are relevant to users across the web by measuring the conversion rate of ads presented to the user.
Doubleclick DSID Third Party Advertising Used by doubleclick for remarketing, optimisation, reporting and attribution of online adverts
Google _ga_X868NV8JX4 Third Party Advertising This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.
Google _ga Third Party Strictly Neccessary Google analytics cookies captures anonymised data to understand how users engage with the site
Google __gads Third Party Advertising This cookie is associated with the DoubleClick for Publishers service from Google. It is used to register what ads have been shown to the user.
Google SIDCC Third Party Advertising A security cookie to protect a user’s data from unauthorized access
Google _gat Third Party Advertising This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.
Google CONSENT Third Party Advertising Used by Google to remember the user’s consent. It contains a timestamp
Google 1P_JAR Third Party Advertising Cookie used to gather website statistics and track conversion rates
Google DV Third Party Advertising Security cookie to authenticate users, prevent fraudulent use of login credentials, and protect user data from unauthorized parties.
Google AdSense _gcl_au Third Party Strictly Necessary Used by Google AdSense for experimenting with advertisement efficiency across websites using their services
Google Adwords SAPISID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords APISID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords HSID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords NID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords SSID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords ANID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords APISID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Adwords SID Third Party Advertising Cookie from Google adwords. These are used to optimize ad offerings on the google display network and search engine.
Google Analytics _ga Third Party Strictly Necessary Google analytics cookies captures anonymised data to understand how users engage with the site
Google Analytics _gat_UA-21398479-1 Third Party Strictly Necessary Google analytics cookies captures anonymised data to understand how users engage with the site
Google Doubleclick __gads Third Party advertising This cookie is associated with the DoubleClick for Publishers service from Google. It is used to register what ads have been shown to the user.
Google Doubleclick IDE Third Party advertising DoubleClick IDE cookies are used for serving targeted advertisements that are relevant to users across the web. Targeted advertisements may be displayed to users based on previous visits to a website. These cookies measure the conversion rate of ads presented to the use
Google Universal Analytics _gid Third Party Strictly Necessary Google analytics cookies captures anonymised data to understand how users engage with the site
Ads by Google Various 3rd Party Cookies Third Party Advertising Ads by google allows 3rd party advertisers to set cookies
Stripe __stripe_sid Third Party Strictly Necessary This cookie is used by Stripe payment system. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information on its own servers.
Stripe __stripe_mid Third Party Strictly Necessary This cookie is used by Stripe payment system. Stripe uses a cookie to remember who you are and to enable the website to process payments without storing any credit card information on its own servers.

 

From time to time, there may be changes to these third-party cookies such as name changes, etc. We will endeavour to keep the table updated and encourage you to review the Privacy Policies of each of the third parties listed above.

This Cookie Policy forms part of our overall Privacy Policy.

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